KALIMA

KALIMA is an internal and client-facing tool for composing Arabic and Latin typography together in layouts, signage and motion.

Bilingual layouts were assembled by hand. Designers spent hours balancing scripts with different proportions, directions and rhythms — and results varied between teams.

The problem was not taste but rules. Good bilingual typography follows relationships that can be described, which means they can be computed and then refined by a designer.

Create a parametric engine that proposes balanced bilingual compositions in both directions, leaving the final judgement to people.

We researched script metrics, encoded pairing and alignment rules, and built a browser-based tool with live previews and exports for print, screen and motion.

The same rule set powers static layouts, responsive web components and animated titles, so a brand reads consistently in Arabic and English everywhere.

Teams using KALIMA produce first bilingual drafts in minutes instead of hours and spend their time on refinement rather than repetitive alignment.

The best creative tools do not replace decisions; they remove the friction around them.